Our Collaboration with
#IFxTheWeddingClub
The Wedding Club was set up to make dreams come true. TWC creates events that reflect clients’ needs and requirements, with dreamy venues where visions become reality. Did you know that after six months your brain retains a smell much more easily than an image? Only a scent is able to transform visions into powerful emotions, firmly instilling them in the mind. This is why we were determined to add an olfactory identity to the TWC brand. To oversee the development of our olfactory identity, we chose Integra Fragrances, a company that shares our brand values.